Build better futures with honest narratives

Your communities deserve to be represented with dignity. We make narrative change work second nature for leaders dedicated to long-term equity and justice.

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People from diverse communities thriving

Dismantle outdated worldviews

Narrative change goes deeper than branding and communications. It’s about understanding power imbalances, effective organizing, and analyzing the roots of long-held beliefs. People get stuck, narrative change helps people see a new path forward.

If you're interested in lasting social change, let's work together.

Shifting long-held beliefs is more than just a one-off campaign.

We encounter many stories throughout our lives that teach us how to interact with the world around us. These stories are rooted in, and filled with powerful ideas and themes that impact our mindsets and behaviors.
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Narrative is the collection of themes, ideas, mindsets, and norms that stick with us from these stories.

How we do it

We excel at making strategy tangible and actionable. Social issues are layered and messy—we'll guide you from identifying the point of change, to developing your messaging, and then building an infrastructure to target systems and people that lead to social and policy change. Here's our three-part approach:

Collective Meaning-Making

We work alongside members from your organization and community to foster deep learning & inclusive collaboration. We facilitate purposeful testing throughout the process to ensure fair representation & narrative effectiveness.

Research-Based Methods & Tools

Learning new mental models and using tools opens up new ways of thinking and helps us articulate goals and ideas more effectively. You'll be able to refer back to these resources beyond our time together.

Accountability

Measuring impact and scoping a timeline for continued assessment is essential for a successful narrative change strategy. We'll work you to build in ways to measure and keep your work sustainable.

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“Leadership in narrative change, let alone social change, depends on the ability to break through our assumptions and defaults and forge new, better-informed practices.” —Rashad Robinson